Structuur & Verbindingskracht
In the search for progress, we create order and look at the power of what connects - then anchor that better and create a storyline that everyone understands. We work to build organizations from values that resonate. We facilitate innovation. Help create brands that are embraced.
Our bestsellers:
A clear strategic foundation: working from purpose
How do you ensure that you act purposefully as an organization, and remain agile? A solid strategic foundation provides meaning and direction, especially in times of change.
Successful companies operate from a motivating "why": the existential goal that resonates at multiple levels, that energizes and guides. Such a purpose drives the growth of organizations, with different goals at different stages.
The purpose can be somewhat holistic or abstract. Therefore, we also formulate a clear vision (the image of the desired future), an action-oriented mission (the role of the organization within that desired future), and a value pattern that guides the behavior of organizations as a kind of corporate code.
In a step-by-step process, we search with various stakeholders for the core of what connects, attracts, and sets in motion. We look at the past and present to formulate a future-oriented foundation that serves as a compass, even when things don't go as planned. And we help translate this to various disciplines in order to encourage involvement and ownership throughout the organization.
A nurturing organization culture breeds success
How you work together directly affects employee well-being, team effectiveness, and the success of the organization as a whole.
In a rapidly changing world, traditional top-down organizations are struggling to retain staff. Especially when the office is no longer necessarily the connecting factor, the search for new ways of working is on, in which personal and common interests relate to each other. Operating successfully in a hybrid world with more freedom and more responsibility requires new ways of working.
We help organizations reinvent themselves, with a value system that connects and gives direction, even from a distance. Together with managers and employees, we look for what is needed to achieve a coherent system of rules and rituals, in which the whole is greater than the sum of the parts and everyone is motivated and focused on joint success.
What old thinking hinders the transition to a new phase? And what are the anchors that are crucial towards the future? In an intensive and highly participatory process, we look at shifts in the way people meet and work together. At changes in information sharing and decision-making processes. At development of capabilities and distribution of resources.
Strong brands: lasting relationships with staff, clients and stakeholders
A brand is much more than a name and a logo. It is what gives direction to people inside and outside the organization: who are you and what do you stand for? For whom? A strong brand is unique, relevant, and motivating. It is a compass for profiling and resonates with the foundation of the organization. How you present yourself in the outside world should be in line with your purpose, but is not necessarily the same.
We source stories inside and outside organizations and work with copywriters and creatives to create brands that are accessible and contagious. We determine the core proposition and ingredients that create room for growth and work to create a customer journey that differentiates and inspires. And again: together with you.